Monday, April 21, 2008
BUSINESS MARKETING column: You are a fashionista! (The Times of Northwest Indiana)
Me, a fashionista? Yes, you! We're all in a fashion business, no matter whether we sell a commodity or a highly specific, personalized service. Products go into fashion or out of fashion. Some are highly volatile fads like the annual buying frenzy for the must-have children's toy at Christmas.
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