PPC Management Options – Are Your Fees Inline With The Advertiser’s Goals? (Search Engine Land)

There are many ways to bill for PPC management and each has its own distinct characteristics. Some of these billing techniques align more with an agency, and others more with an advertiser. For agencies, the proper billing types can make the difference between being profitable and going out of business. In addition, if your goals are aligned with your advertisers, then long term ...

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